Thursday, May 19, 2011

CHOICES Song Contest - Entry Runaway Bay HEART

Here is one of the Entries for our CHOICES SONG CONTEST Mandeville  leg ..Held at our CHOICES Career and Education Show in Mandeville

Drop us a line and tell us what you think

Wednesday, May 18, 2011


Details of our annual CHOICES Career & Education show in Kingston are outlined below. We look forward to seeing you there as usual.

WHAT:                                    CHOICES Career & Education Show
WHEN & WHERE:                    Tuesday June 7 from 9a.m. – 5p.m at The University of Technology, 237 Old Hope Road, Kingston.
WHO SHOULD COME:             All secondary level students, parents, teachers and other school personnel and especially those in nearby parishes. You may bring as many students as you wish. We ask that you fill out the attendance form below so that we can prepare for you adequately if you plan for a large number.
ENTRY COST:                                     Students in uniform - $250/ Adults - $400

Visitors to this Expo will be exposed to career, education and life issues and also experience a pleasant, educational and sometimes life-changing day out.

STAGE PROGRAMME:            This will highlight the importance of the academic, professional and vocational skills mixture; short presentations, quizzes, prizes and surprise give-aways.  The “CHOICES You’ve Got Talent Contest” will end the day.

LEADERSHIP TRAINING:        A leadership training workshop on "Goal Setting in the Context of Student Leadership” will be staged for students age 14-18 by The Children’s Coalition of Jamaica in association with CHOICES. You may select 4 students from your school within the age group to participate. We must have their names in advance and their age.

FREE “CAREER KEY” WORKSHOP - A free workshop for students who are confused or uncertain about the career path to choose.  The Career Key Test is based on the Holland RIASEC theory of career choice.  It helps students to know their personality type, to find the best career for them and leads them to a listing of over 400 careers categorised by personality types.  Register your students at the CHOICES booth on the day of the Expo.

SPECIAL TALK FOR COUNSELLORS/TEACHERS/PRINCIPALS – The day’s programme will include a special talk for counsellors and teachers.  More information on this soon as we are now finalising details.

CAREER COUNSELLING:       Trained career counsellors will be on hand for anyone who needs one-on-one counselling.

EXHIBITS:                               An exhibition featuring educational and other institutions.

FREE EYE TESTING:               By the Lions Club of St. Andrew Central.

ON SALE:                                All CHOICES publications and other products for students, parents and trainers will be on sale.  “HOT DOG MAN” will be on spot with delicious American-Style jumbo hot dogs served with mustard, ketchup, cheese, relish, mayo, sauerkraut, hot pepper sauce... “Hot Dog Combo” – one jumbo hot dog, lemonade and banana chips - $200.

We look forward to welcoming your school family to this event.  You may call us at 924-7473/925-0804/782-1644 for more information.

Yours sincerely,
Angela deFreitas – General Manager

CHOICES Career & Education Expo
on Tuesday June 7, 2011
at The University of Technology
Please mail, deliver or fax confirmation to: CHOICES, 100 Shortwood Road, Kingston 8; Fax - 925-0804.

Name of Institution:_____________________________________________________
Address: _____________________________________________________________
Telephone: ________________________Fax_______________
Contact Person:______________________________________________________Cell #__________________

------- students  will attend ; -------adults will attend .

                                                    LEADERSHIP TRAINING WORKSHOP

The following students will attend the “Leadership Training Workshop”

1. NAME……………………………………………………………………….; AGE…………………

2. NAME……………………………………………………………………….; AGE…………………

3. NAME……………………………………………………………………….; AGE…………………

4. NAME……………………………………………………………………….; AGE…………………

                                     Fill out the form below and fax to 925-0804, email
or mail to 100 Shortwood Road, Kingston 8, Jamaica
Name of Institution:________________________________________
Contact Person:______________________________________________________

Tel # ________________________________________Cell # _________________

Please list names of participants (4 maximum):               
q  1   _____________________
q   2   _____________________
q  3   ________________________
q  4   _______________________
q  Supervising teacher (if any)_______________________________
v   Deadline for submission of details of entrants is 4p.m on Friday May 27, 2011






Text Box:                    DO YOU HAVE A SPECIAL TALENT?
                    CAN YOU WRITE, SING, PERFORM, RECITE …
                         WELL USE YOUR TALENT TO WIN IN THE
CHOICES  is encouraging you to use your special talents to win prizes.

GREAT PRIZES for the winning entry and a teacher’s prize for a teacher who has helped the group.

Presentation must be clean, motivational and positive.
Maximum 4 persons

Original ideas only
One entry per school
Presentations must be a maximum of 90 seconds
Details of entrants must be received by Friday May 27 at 4p.m..
Fill out an entry form and fax to 925-0804, email, mail to 100 Shortwood Road, Kingston 8, Jamaica or call CHOICES now.

Entries will be judged on creative presentation; content; adherence to time.
The judges’ decision is final.

Teacher’s prize – teacher must have helped the group
The contest will take place at CHOICES Career & Education Expo on Tuesday June 7, 2011 at UTECH, 237 Old Hope Road, Kingston 6 in the closing show.

All entries become the property of CHOICES. Entries will be recorded for You Tube, CHOICES website – and CHOICES blog –  We reserve the right to pre-select entries for presentation on the day.

Sunday, May 8, 2011


It was a day full of energy, motivation, inspiration and great fun too for the hundreds of students from schools in the central and southern parishes in Jamaica who turned out on Tuesday April 19 for the CHOICES Career & Education Expo at the Golf View Hotel in Mandeville.
They, along with their guidance counsellors,  teachers, some principals and other school personnel, were treated to a day filled with information, insights, practical hands-on experiences, career guidance and direction to put them ont he righ track for career, education and life. They left, for the most part, having been guided onto the right path for their life.
For the teachers there was also a professional development workshop, a Leadership Training for students by the Leadership Training Institute and a special Career Key Workshop for those undecided about their career path.  On stage throughout the day talks, presentations, lively discussions and contests kept the pace moving with "Sexting", "Networking", and interview with Miss Jamaica Festival Queen 2010, the winning Xormis team from NCU; NCU communications students interviewing, recording and broadcasting, all climaxing in the selection of the Mandevillle area winner in the CHOICES Theme Song Contest to end the day.
CHOICES extends special thanks to all who helped to make this day possible including partner The Daily Gleaner, associates - Tax Administration Services Department; AAMM Co-op Credit Union; The Susan Show,  Power 106 FM, Delmay Distributors, BESS 100FM, KLAS FM 89 and KAJU School of Fashion Design.  Thanks also to our exhibitors including The University of Technology; Edna Manley College; Catholic College of Mandeville; Education for Advancement; AAMM Co-op Credit Union; Caribbean Maritime Institute; HEART/NTA; Price Smart; Jamaica Theological Seminary; Wynlee Distributors; Kirk Distribuitors; Beyond Jewellery and others.  For prizes and give-aways for our stage -  Kirk Distributors; Rose Hall Great House; Spartan Health Club; Jamaica Pegasus Hotel; Suncoast; T.Geddes Grant; Bob Marley Museum; Cool Runnings; Palace Amusements; Wynlee Distributors; Five Star Water Sports; Acorn Books, Fontana Pharmacy; TGI Fridays; Mother's Grace Kennedy and others.

CHOICES is now preparing for its next show in Kingston on Tuesday June 7 at the University of Technology. Call us now to get on board for another exciting event. Help Jamaica's young people to prepare themselves to be a part of Vision 2030.


Hello Friend,
Thanks for being part of CHOICES Career & Education Advice.
We need your help.
Please go to our Facebook page at the following link and click "like" just about the row of photos: 
We will be keeping you updated on all things to do with career and education. Great information, not just for you but for your kids, family and friends too.
NEXT STOP - KINGSTON - for another CHOICES Career & Education Show on Tuesday June 7, 2011 from 9a.m. - 4p.m. Come on out for talks, presentations, counselling, exhibits, prizes, surprises and more. 
FOR MORE INFORMATION CONTACT US AT: 876-969-5741; 876-925-0804; 876-782-1644 (cell) or 954-323-6217
email us at -
website -
blog -



Have to share an inspiring story with you. Met a masseuse at an event yesterday who is great at her job. But she also has a "day" job in accounting as does her brother in IT. However, they have both known from they were young that they loved helping people by removing "all that negative energy and feelings" through massage and making people feel well again. So, after graduating from tertiary institutions, they set up a massage business together. And, they're out there big time, doing very well "moonlighting". They feel good about what they do and say it does not feel like work as they just love it so much. The lesson? Identify your talent, skill or special interest and go for it!!

Wednesday, April 27, 2011

"CHOICES Must be Lauded for .......Roadmaps........on How to Choose Careers" says Minister of Education

The following is a message from Jamaica's Minister of Education, Hon. Andrew Holness, for CHOICES Career and Education Expo 2011

Choosing a career is a big decision.

It is a decision that has implications not just for the individual but the country.

Career choice is important for the individual as the majority of persons spend most of their waking hours on the job; work is a fundamental aspect of life.  In fact according to the Bible - Genesis chapter 3 verse 19 in the King James Version – work was ordained by God:  “In the sweat of thy face shalt thou eat bread, till thou return unto the ground.”

If a person has to work, the smart thing would be for that person to select an area he/she enjoys or will enjoy. This is where career planning and development comes in, enabling persons to make decisions that will inevitably impact on their lifestyle and happiness, and the enriching of their lives and careers. 

The second point is that career choices have an impact on the country.  The career choices our young people make today will determine the future of Jamaica.  This is a truism, but it’s a truism that is particularly significant at this time in Jamaica’s history due a confluence of events.  Jamaica’s working age population will reach a maximum of 66.5 per cent of the total population by 2025, up from 63.4 per cent in 2007.   The Planning Institute of Jamaica (PIOJ) in its Vision 2030 document refers to this population bump as the “demographic bonus” or “dividend.”

The PIOJ says this increase in the working-age population of almost 200,000 persons represents a unique opportunity to increase the size and productive potential of Jamaica’s human capital that will not be repeated in the foreseeable future.   If this ‘demographic dividend’ does not choose careers that will benefit Jamaica, the nation will be faced after the bump passes with the higher costs associated with an aging population and increased longevity without the requisite economic base.  Thus we must use the opportunity for economic growth presented by this demographic dividend to prepare for these long-term trends.

It is in light of these facts that the Ministry of Education has implemented measures to ensure career education is complementary to whatever knowledge students are gaining through interaction with subject syllabi in schools.
Publish Post

The primary curriculum has sought to address career education by infusing the information into the subject offerings.  Additionally, the guidance curriculum speaks specifically to career education as this is one of its central themes.  At the secondary level the ROSE programme provides a curriculum which teachers are taught to use through infusion into their specific subject areas.  Also the guidance curriculum has a main theme that addresses career education developmentally.

Also, the Ministry and the Career Development Services Division of the HEART/NTA, along with other stakeholders, is spearheading the development of a career education programme which is being piloted at the primary and grade nine level in selected schools.

I congratulate Choices on staging another Career and Education Exposition.  Many young people want to choose fulfilling careers, but do not know how to go about doing so. Choices must be lauded for providing roadmaps through its expositions and magazines on how to choose careers.

A young person choosing a career only sees what it will offer to him or her. But I want our young people to understand that a good career choice has the power to confront and help solve the problems besetting Jamaica.   Career choices ultimately decide the type of society in which we live. 

I urge you all to pursue careers that will help to push the nation toward growth and prosperity.

I thank you.

Monday, March 28, 2011


 The mid-island staging of CHOICES Career & Education Show will take place on Tuesday April 19 at The Golf View Hotel in Mandeville from 9a.m. – 4p.m. This will be the 6th staging of the event in that parish and the first of four major CHOICES career and education events for 2011. Others will be staged in Kingston in June and August and Montego Bay in October.

Students, teachers, guidance counsellors, parents and persons concerned about making the right career choice are expected to attend from Manchester and nearby parishes including St. Catherine, Clarendon, St. Elizabeth and Westmoreland. They will get an opportunity to learn how to choose the right career and the educational path required to take them there.  An exhibition will be set up featuring educational and other related institutions.

On the day’s schedule will be a leadership training workshop for students conducted by Mrs. Brigette Levy, Leadership Specialist with The Leadership Institute, a professional development session for educators and a Career Key Workshop for selected participants who will be taken through the career decision process using The Career Key Test.

At the show, talented, creative youngsters will also get the chance to compete in the third leg of the CHOICES Theme Song Competition.  Entrants must produce two-minute songs that are clean and  motivational, include the CHOICES slogan “EVERYBODY HAS CHOICES” and be developed around the concept of making good career choices.

Asked about the staging of this show in Mandeville, General Manager of CHOICES Career Advice, Angela deFreitas noted that, “CHOICES is committed to helping all Jamaicans to get on the right career path.  It is therefore imperative that we extend this offer beyond the main metropolitan townships so that students in all nooks and crannies in Jamaica can benefit”.

In its over ten years in operation, CHOICES has become a market leader in the area of career and education advice, especially for the teenage/secondary-level market. The company’s popular publication, CHOICES Career & Education Magazine,  The Career Key self assessment test and a variety of other helpful career-related products will be available at the Mandeville show.

The Career Key is a vital, professional assessment tool that assists individuals to identify a career that is best suited for their personality. CHOICES is the sole authorised publisher in Jamaica of The Career Key.

Angela deFreitas
Sauna Maragh
876-969-5741/876-782-1644 (C)/876-924-7473

Tuesday, March 22, 2011


We all need to find the right career in order to be happy, contented and comfortable in our work. How can this be achieved? Our next issue of CHOICES Career & Education Magazine will help us to do just that. Features include "Finding the Right Career", "How to Use The Career Key" in the process; "Choosing Subjects" and more.
Call CHOICES now for copies. 876-969-5741/876-924-7473/954-323-6217.

Monday, February 14, 2011


Steven Smith is President of the Campion College Photography Club but that's not his only claim to fame.  He's also winner of the first CHOICES Picture Perfect Photo Contest which ran from December 2010 - January 2011. His prize-winning entry won for him horse-back riding for two courtesy of Tour Wise Sales, personal care products from Kirk Distributors and publications from CHOICES.  His picture was in the category "Jamaica Back In Time". Congratulations, Steven. Keep up that interest in photography and be sure to send us pix of you on the trail.

Friday, February 11, 2011

CHOICES On Board With MInistry of Education's New Career Awareness Initiative

Jamaica's Minister of Education, the Hon. Andrew Holness (centre), stops by the CHOICES Career Advice booth and chats with Angela deFreitas, general manager of CHOICES, and Dylan Higgins, a student of the Shortwood Practising Primary & Junior High School, at the Jamaica Conference Centre on Wednesday February 9, 2011.
CHOICES Career Advice is on board with the Ministry of Education's career awareness thrust for all primary, secondary and tertiary institutions.
We were at the official launch of this brand new initiative at which the Minister of Education, the Hon. Andrew Holness, outlined the details for those present, on Wednesday Feb. 9 at the Jamaica Conference Centre.
We as a company are pleased to be able to fully support this programme through our products which fit in pefectly with the Ministry's strategy -  publications, expos, seminars, workshops and presentations - and we look forward to continuing to build on the solid relationship which we already have with educational institutions in Jamaica and the wider Caribbean.
Our products are carefully targetted at each specific group for the age and stage which they are at dealing with a wide variety of subject areas.
We have everything students need to get them on track for career, education & life.

Thursday, February 3, 2011


Resume Writing was the theme of a very interactive presentation by CHOICES Career Advice for near 20 participants in the National Youth Service (NYS) programme. Their many questions on the subject were answered through the talk by Angela deFreitas, General manager of CHOICES, capped off by a video presentation on "Acing The Job Interview". They all left there with greater insights into just how to prepare a winning resume. Next time we will look at cover letter writing.
Thanks to Ms Sasha McCalla, vibrant guidance counsellor at NYS, for putting all arrangements in place.

Wednesday, January 19, 2011


Need motivation for 2011? Well get your hands on the latest issue of CHOICES Career & Education Magazine. Find out how to re-invent, repackage and reposition yourself for career and life.
Call us at 954-323-6217 or 876-782-1644 to find out how to get yours.

Thursday, January 13, 2011


Our events for 2011 are scheduled as follows:

1ST STOP – APRIL 19, 2011 – “CHOICES Career & Education Show – Mandeville” - For schools in Manchester, St. Elizabeth & Clarendon

2ND STOP – June 7, 2011 – “CHOICES Career & Education Show - Kingston - For schools In Kingston, St. Andrew, St. Catherine, St. Thomas, Portland & St. Mary

3rd STOP – AUGUST 2011 – BACK-TO-THE-BOOKS – In a Kingston-location for the general public. This will be our biggest event with back-to-school planning in mind for both adults and children.

4TH STOP – October 27, 2011 – “CHOICES Get On Track For Career, Education & Life Seminar” - MONTEGO BAY - For schools in St, James, Hanover, St. Ann, Trelawny and Westmoreland.


It's been such a busy end-of-year/new year period that there's a whole lot to catch up on.
We'll soon have pictures and stories for you to enjoy on:
1. Our Caribbean travels - Antigua, Barbados, Grenada and St. Vincent were on our schedule. Only one BIG rain this time causing a delayed departure via Trinidad - really scary in a tiny aircraft, but more on that soon.
2. Our final trip to Montego Bay for 2010 for the Jamaica Assn. of Guidance Counsellors in Education Conference where CHOICES presented a workshop on "Professionalism".
3. Our resume writing workshop for National Youth Service participants and
4. A presentation to a plenary session at the Council of Community Colleges of Jamaica (CCCJ) annual conference in Ocho Rios on the subject of rebranding for Jamaica's community colleges

And, just to give you a little idea on what's to come for 2011, our plans are below:

Four issues of CHOICES Career & Education Magazine will appear during the year reflecting various themes such as “Subject Options”; “Entrepreneurship Possibilities”; “Preparing For Career, Education & Life”; “Getting Ready For the World of Work” and many more.


Our events for 2011 are scheduled as follows:

1ST STOP – APRIL 19, 2011 – “CHOICES Career & Education Show – Mandeville” - For schools in Manchester, St. Elizabeth & Clarendon

2ND STOP – June 7, 2011 – “CHOICES Career & Education Show - Kingston - For schools In Kingston, St. Andrew, St. Catherine, St. Thomas, Portland & St. Mary

3rd STOP – AUGUST 2011 – BACK-TO-THE-BOOKS – In a Kingston-location for the general public. This will be our biggest event with back-to-school planning in mind for both adults and children.

4TH STOP – October 27, 2011 – “CHOICES Get On Track For Career, Education & Life Seminar” - MONTEGO BAY - For schools in St, James, Hanover, St. Ann, Trelawny and Westmoreland.